North Star Water Treatment Systems, a preferred water treatment systems provider to professional contractors through plumbing wholesale, launched a major brand overhaul this week. The effort was initiated to completely update the brand’s image and logo in order to better reflect its industry leading technology and expanding product offering. The company has been known as North Star Water Conditioning since its inception in 1992.
“We felt it was high time for our brand to better convey our modern technology and broader product portfolio,” comments Dave Duren, director of sales and marketing for North Star Water Treatment Systems. “Our old branding was too limiting and didn’t properly reflect the advanced technologies built into our products. And while plumbers and wholesalers have enjoyed our point-of-entry water softeners for many years, they haven’t always been aware that we also offer a dramatically expanding line of drinking water filtration and other products.”
The company plans to launch more than 50 new SKUs during the first six months of the year, including new POU filtration products, in-line whole home filtration and a new commercial water softener line, among others. The products will launch in phases beginning in February. “The plumbing channel has always loved our cutting-edge products and asked us to develop a broader line. We are answering their request in a major way,” Duren explains.
Wholesalers, contractors and consumers will see the new branding replace the older logos and images throughout the next few months. “We’re upgrading our product packaging, marketing collateral, website, you name it,” says Duren. “We want everyone to know us as North Star Water Treatment Systems and recognize our longevity and reliability.”
Located in Woodbury, Minnesota, North Star Water Treatment Systems is the professionals’ choice for water treatment and is distributed exclusively through plumbing wholesale. A member of the Marmon Water family and part of Berkshire Hathaway, the company has been manufacturing water treatment products since 1925. Marmon Water is the largest manufacturer of water treatment systems in the world.